How to Build a Personal Brand- Haruna Zinentah

It is a long piece but it will worth your time. Building a personal brand is more important now than ever before, as the world switches to gig economy and so much of our work is turning freelance. We need to be able to define ourselves and sell ourselves, and that all begins with a personal brand. What is a Brand? There’s a lot of misconceptions as to what “brand” means. It’s not a logo, it’s not a jingle. It’s not a slogan or a catchphrase. A brand is defined as the sum total of all the impressions that people has of you. In other words, every single interaction that you have with your people, from phone calls to business cards to social media to services performed, all make up your brand. When you are building a personal brand, you are actually creating the message that you want people to get from all of those interactions. So, for example, if your business cards are polished and sophisticated, but your social media looks scanty and your relationship with peopl...